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The Elevator Pitch…and Why You Need One!



In the world of business, many people often hear the term “elevator pitch” and see it as a quick sales pitch to try and get your foot in the door. However, there is much more to it than that.


But first things first, what is an elevator pitch? It’s a clear, brief message or “commercial” about you. It communicates who you are, what you're looking for and how you can benefit a company or organization.


It’s name, often credited to journalists Ilene Rosenzweig and Michael Caruso, is derived from the idea of bumping into a senior staff member in an elevator and having to try and win them over by the time they’ve reached their floor. Thus Elevator Pitches tend to last between 30 to 90 seconds, and, when successful, end with an exchange of contact information and/or a continuation of the discussion. The purpose of the elevator pitch is to stimulate interest, not to close a deal.


Practice makes perfect

You never know when a potential client or senior manager will ask you what you do. Be prepared by practicing your elevator pitch so that you can deliver it seamlessly when asked what you do. When done correctly, the elevator pitch will work to engage your recipient further about you, your business, your ideas, or your products/services you offer. Elevator pitches can also be a great tool for career development and have the potential to connect you with future employers, collaborators, or funding agencies.


Committed to your business success!

Transformational coach Kwame A. Michel, president of With You In Mind Coaching, will assist and guide entrepreneurs and business owners toward greater professional success. He does this by helping you see the vision within your business and how it fits with your own personal goals. He’ll also work to help you overcome any limiting beliefs you have about yourself so you can reach your full potential. For more information, call or e-mail today.


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